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Theme Statement: WHAT IF?

SDF 2024 Theme: WHAT IF?

Earlier this year, we invited our community to pick the 2024 Festival theme. A huge thanks to everyone who provided feedback to launch our planning! Participants challenged us to design a Festival that evokes inspiration, hope, and an expanded sense of community. We are so excited to continue to hear more about the questions driving design in our community. It’s time to ask ourselves how can we make it better.

What if? is a simple question that reminds us of the potential within every design — an invitation to imagine improvement and expand what’s conceivable. Will you transport us to a place of wonder? Will you dream of a better world and bring it to life?

· What if we could harness our passion and dedication to foster collaboration?

· What if we could transcend limitations, break barriers and pioneer transformative solutions?

· What if we could ignite a journey of continuous improvement, pushing the boundaries of possibility and fortifying our resilience for generations to come?

This year’s theme is more than a prompt — it’s a catalyst for reimagining, reinventing, and rejoicing in infinite possibilities.


Become an SDF Partner

Respond to our call for proposals to propose an experience for the Festival! Our call includes our full theme statement, an overview of the types of experiences we’ll be looking for this year, and important information about how to align to our Festival goals.

April 3 — Call for proposals is open NOW
May 29 — Proposals are due
June 7 — Accepted Festival partners are notified
August 17-23— SDF 2024: WHAT IF?


Have additional questions? Check out our answers to some FAQs.